Our story
This began with people, not a business thesis.
Sanchaari — the one who journeys. It began as fieldwork among artisan and indigenous communities.
The founder
“I didn’t arrive at Sanchaari from a business thesis alone… I started testing the idea in 2020… The more I explored, the bigger the vision became.”
Kanthi Ganapathi, Founder & CEO
The world we see
Extraordinary knowledge, cut off from opportunity
Extraordinary knowledge
Techniques refined over generations, held by the communities who carry them.
Disconnected from the world
Intermediaries capture most of the value; the maker is left anonymous and underpaid.
A generation at risk
Without connection to opportunity, young hands leave the craft and the lineage thins.
“The challenge is not a lack of talent or culture. It is a lack of connection to opportunity.”
What we mean
Preserve · Empower · Inspire
Preserve
Protect endangered craft traditions through verified, valued commerce.
Empower
Return economic agency to artisans, tribes and women-led communities.
Inspire
Connect conscious buyers worldwide to the stories behind every craft.
The team
The people behind the register
Kanthi Ganapathi
Founder & CEO
Grassroots access and an enterprise-technology career. Embedded with indigenous tribes and artisan clusters, ran a boutique retail pilot and co-founded a sustainability venture.
Shubham Raj
Co-Founder & CTO
Founder of SigmaTech, building production LLMs and enterprise AI. At Sanchaari he applies AI to product documentation and to reaching artisan clusters.
Kaboni Whitney Gondwe
Advisor, Africa Expansion
Rooted in Malawi; Assistant Professor at the University of Washington, with community ties across Malawi and Zambia.
Strategic Advisory Network
Advisors across Cultural heritage · Africa expansion · Global commerce.
Get in touch
Write to us, or come and see us
Address
Prestige Finsbury Park, KIADB Aerospace Park Bengaluru – 562149, India